Ad Efx Your Marketing Option

Author: Terry Fitzroy

Demographics is the statistical data on the human race. It includes information such as sex, age, and income, and it is used by business to identify the target markets for their products or services. Demographics are used to tell you who your customer is, where they reside, what sex they are, and whether your products are likely to be purchased by them.

You can use demographic data to study both your existing customer and your potential customer. Demographics allow you to target a specific demographic group with your marketing. It also lets you know when things are changing which then allows you to make changes in your marketing. Demographics is a critical tool for small business who have very little room for error.

You need to use your demographic data to identify characteristics in the population to determine who your potential customer actually is, and to locate the geographic area where the most potential customers live. This information is then used in your marketing to identify which products to carry, how to use your advertising dollars, and what the buying habits of these people are.

So for example, you wanted to market a new line of denture cleaners, you would want to know where the majority of elderly consumers live, how many wear dentures, and whether they were on fixed income. Getting the answers to these types of questions is what demographic data studies will do for you.

In the past we saw a rather shotgun approach used to attempt to market a product or service, by targeting a mass market. This was done by using the radio or television. The idea was not to find who wanted what you had to offer, but rather about spreading the news to huge numbers of people. This is by far the most ineffective marketing eve, yet it is still widely used today.

Do you know what that means? It means you can gain the upper edge with your open minded way of doing business. It means you can use demographic data to target your market and thus to a much more effective job of finding customers that are interested in your product.

Using demographic data in your marketing allows you to build a customer profile. This means you learn as much as possible about the customer you have now and the potential customer and they you act accordingly with your business. You can then run specialized marketing or advertising campaigns that are targeted at the demographic market you’ve identified.

Once you collect demographic data you sit down and review it thoroughly and decide which direction you now want to take your business. You can then decide which products you will carry or what services you’ll offer. You’ll decide what you’ll charged based on the demographic information collected. You’ll also decide things such as hours of operation, promotional campaigns, and advertising budgets.

Now that you why and how to use demographic data in your marketing, what are you waiting for?

Author: Devin T

What is a jump page or doorway page?

A jump/doorway page is like an entrance page or splash except that there are multiple versions of it distributed across the internet. A link to your home page will be provided on a page specific to what you are searching for. Typically a jump page is not optimized for content, but for search engine rankings. They are often “keyword rich” around a specific subtopic. For instance, if your site is about celebrity gossip, then you would have a jump page for every celebrity you gossip about with little keywords such as “new boyfriend” “court date” “pregnant” etc. thrown into the page in a garble.

Another type of jump page is the redirect page. that this is obsolete as search engines pick up on the javascript and meta tags and choose not to list your site. Ouch. The only redirect now accepted is the 301 redirect - meaning that your site has moved permanently to a different location.

So how can I get away with it?

The search engines want good, clean, new content on respected websites. Duplicate content is ignored. “Keyword stuffing” (having a page with a high density of keywords) is considered spam. This means that every one of your jump pages has to provide valuable information for the user. Also, you have to be willing to market and advertise every single one of those jump pages. That is a lot of work.

Is it even worth it?

There are many better ways of link building that take a lot less time and effort. Simply having quality blogs and updated content, being present in your niche, posting valuable content on other websites with a link back to your site is a much better use of your time than building a jump page empire.

To see in details see Ad Efx.